Free valuation · No appraisal fee

Find out what yourdiamond is really worth.

Most jewelers offer 20–40% of retail. Pawn shops offer less. Use our calculator to know the floor and the ceiling before you walk in.

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Calculator

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Enter the 4 Cs from your GIA report (or guess). Get four prices — retail, private resale, jeweler offer, pawn offer — in one screen.

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Learn

The 4 Cs, without the fog.

Color, clarity, cut, carat — explained without the marketing dazzle.

Five trusted diamond retailers reviewed and ranked

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5 trusted retailers.

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Why jewelers lowball your diamond — the honest math

Insider

Why jewelers lowball.

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The history of diamonds, from De Beers to today

The long view

A real diamond history.

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Lab-grown vs natural diamonds — comparison guide

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Lab-grown vs natural.

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Diamond valuation calculator
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Sell your diamond — vetted local buyers
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The 4 Cs of diamonds explained
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Trusted diamond retailers
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Local jewelers, vetted by city.

Direct contact info for diamond buyers and jewelers in 24 metros. Avoid mall chains; they pay the least.